Comparing two different things to clarify or persuade by highlighting their similarities.
A question asked to make a point rather than to get an answer.
Placing two things side by side to emphasize their differences or create a specific effect.
An appeal to the speaker's credibility or character to persuade the audience.
The author's attitude toward the subject, conveyed through word choice and style.
Reversing the grammatical structure of two parallel phrases ("Ask not what your country can do for you…").
Deliberate, obvious exaggeration used for emphasis or effect.
A writer's specific word choice, analyzed for its tone and connotation.
An appeal to logic and reason, often using facts, statistics, or clear argumentation.
Using multiple conjunctions in close succession for a deliberate, often overwhelming effect.
The arrangement of words and phrases into sentences, often analyzed for its rhetorical effect.
The repetition of the same word or phrase at the beginning of successive clauses or sentences.
Omitting conjunctions between words, phrases, or clauses for a quick, forceful effect.
A logical fallacy that misrepresents an opponent's argument to make it easier to attack.
Deliberately presenting something as less significant than it actually is.
Acknowledging a valid point made by the opposing side before refuting it.
Using the same grammatical structure in a series of related words, phrases, or clauses.
An appeal to the audience's emotions to persuade them.
Placing two contrasting ideas together in parallel structure to highlight their difference.
A logical fallacy that attacks the person making an argument rather than the argument itself.